With the latest figures from the Australian Department of Industry, Innovation & Science showing that nearly one million Australians operate a home based business, the rising trend of working from home is showing no signs of slowing down.
However, whilst working from a home office provides a range of desirable perks, it also presents a unique set of challenges for small businesses to overcome. These can include privacy concerns, the perception of your business within your market, and your ability to meet with clients in a professional environment just to name a few.
Virtual Offices in Brisbane are fast becoming a popular solution for those wanting to enjoy the benefits that come with a home based business, yet still convey a professional image to their clients. Below we’ll cover 5 reasons why thousands of small Australian businesses choose to operate via a virtual office;
Professional Image
First impressions count! There is a stigma around the size and subsequent capabilities of home based businesses, particularly if you’re targeting large corporate clients. A corporate mailing address gives potential clients the impression that you have the means to afford office space and having a dedicated receptionist answering your calls conveys a more professional image than using your own landline or mobile number.
Private Meeting Spaces
Whilst some smaller clients won’t mind meeting at the local coffee shop or in your home office, discussing sensitive business information in public is rarely a good option. A Virtual Office from Corporate House gives you two hours worth of access to our beautiful meeting rooms every month to conduct client meetings, pitches or hold otherwise confidential conversations.
Lower Overheads
As a small business owner you will know that cashflow is critical to your survival and tying up your capital in leases, staffing and equipment is a sure fire way to exhaust your cash reserves. An all inclusive Virtual Office package at one of Corporate House’s locations starts at just $149 per month, giving you all the benefits of a corporate office without the associated overheads.
Personal Privacy
Perhaps the largest concern of any home based business is sharing your home address with the world. If you operate in an industry that requires expensive equipment, or valuable inventory holdings – advertising your residential location on the public record can potentially attract undesirable characters. By using the services of a Virtual Office you’ll not only convey a more professional image, you’ll also protect your privacy.
Search Engine Visibility
Search engines are a cost effective channel for attracting new business, however with recent updates to Google’s local search algorithm, it has become significantly more difficult to rank your website for location based searches if your office isn’t physically within that area. With a centrally located Virtual Office, you can verify your location using Google’s postcard verification system and greatly increase your chances of showing up in the local map results.
If you’re currently running a home based business and would like to improve your image, protect your privacy, enhance your visibility on search engines, have access to corporate meeting facilities and maintain your low overheads, a Virtual Office from Corporate House is the ideal solution.
Get in touch with the team at Corporate House today to find out more.