There is no exact science that enables companies to know which market will be most beneficial to locate their offices within. This means that many businesses want to test their market share in a particular location. Traditional offices in Brisbane generally only offer long-term leases, wishing to lock their tenants into 5 or even 10 year occupancies. This is obviously unfeasible for those who wish to trial their business without a full commitment. A serviced office in Brisbane or the Gold Coast may just be the solution for a company in this position, as they offer short-term contracts and the flexibility to grow with your business.
Extensive market research can go some way towards understanding how your business may fare in a new market, but there are many unquantifiable variables that determine the success of a business in any given location. A product or service that proves popular in Melbourne or Sydney may not experience the same success in Brisbane and vice-versa. For an international or national business looking to expand in Australia without great risk, a serviced office in Brisbane or the Gold Coast is the ideal trial location.
Some businesses may wish to test several different markets at once. Setting up shop in various cities and trialling each to see which is the most profitable is a great long-term strategy, but one that requires flexibility with leases and space. Corporate House offers exactly that with our serviced and virtual offices in Brisbane and the Gold Coast. You are able to sign a lease for just a few months, after which time, it can be renewed, terminated or altered to accommodate your changing business needs.
The same benefits also apply to companies wishing to breach the Australian market for the first time. Melbourne or Sydney might prove too expensive, even as a trial location, but a serviced office space in Brisbane or the Gold Coast may be an ideal compromise. More affordable, yet still with a sizable population, and significantly closer to international finance centres, particularly those in Asia, the cities make a great base for a company spreading their wings to Australia.
Corporate House has 5 state of the art complexes dedicated to serviced office space in Brisbane and the Gold Coast. The locations offer useful variety, from Brisbane’s fastest growing office space in Murarrie, which neighbours the Airport, and convenient locations between.
For those businesses that only require a limited physical presence when testing their markets, a virtual office in Brisbane or the Gold Coast, is an affordable way to retain a great business address, a telephone line with receptionist and a professional image. Corporate House offers all this and more to our tenants, who are able to get a feel for their market in Queensland with minimal risk and overheads.